Client:
Verizon/Disney+
Role:
ACD
We’re giving customers a whole year of Disney+
To boost engagement, we gave the '12 Days of Christmas' a Disney spin, sparking a 12-day scavenger hunt for Disney+ moments. Each day we dropped a new Disney-themed clue and challenged fans to find the reference hidden in their favorite movies. Here's a sneak peek, just before the grand finale clue: “12 rodents running.”