Client:
USPS

Role:
Art Director/UI Designer

Honor the past,
but create the future.

Every year, USPS Operation Santa helps find thousands of people to “adopt” deserving children’s letters written to Santa. We built an elegant process to sort, collect, open, categorize, and digitize thousands of letters. These letters were uploaded in their original form—handwriting and all—so readers could feel a real connection to the writer. In one click, a reader could adopt a child’s letter on the spot and become their Santa.